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Baidu announced last month, following immediately after HI chat tools, today announced a joint operation by way of an official to enter the games industry, its entertainment platform game debut. "Baidu is turned to become the portal." Baidu interpretation of the industry so a series of initiatives this year.

Baidu said it's into online games, but to build a platform placed on the platform of "green" online game, and not on its own R & D and Acting games. It is reported that the first batch of games Baidu partners include a grand, Chengdu and other DreamWorks operators five games, and games with other operators to discuss co-operation have also been carried out in the intense.

Baidu launched in the new entertainment platform games, including "the world is China," "instant noodles Three," "the sky on the left bank", including the first batch of a total of seven games have been free on-line, it is worth attention is that by operating in Baidu The seven games, most of the current web is very popular games. The "Chinese world" is only a page a grand game, Baidu said, and the grand cooperation of other games are under way to negotiate.

Shanda said that Baidu right time to enter the gaming market. "Platform open to content, content with the platform to achieve greater value, the trend of the times is the game industry."

In fact, Baidu has a long history of the game is complex, as early as September 2007, Baidu based on its powerful search technology and community platform, restart the domain name of the game game.baidu.com channel, for the provision of professional users of information search game and community services. The operator's involvement in the game, strategy games can be described as Baidu intensify again.

Analysys International recently released research data show that in 2007 China's online game market size of 128 billion yuan, while in the next 4-5 years, the market will continue to maintain more than 20% increase in the size of the market in 2011 will reach 40.1 billion million. Obviously, it is such a broad market space, attract Baidu, Tencent, and many other Internet companies, "Nuggets" here.

Baidu relevant person in charge of operations in its platform the game will have a Baidu strict selection criteria, Baidu platform game will refuse to include pornography, violence, gambling and other elements of the game, and the green puzzle games as Baidu entertainment platform game The main product