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Yesterday, Baidu firmly in control of the Chinese search engine market enterprises, announced the grand, such as with a number of well-known games manufacturers operating Baidu entertainment platform game.

Baidu's move was a lot of analysts have called the whole business of the impulse to calm down and think carefully, could not help but feel afraid of the Chinese Internet.

Baidu to do is a platform rather than operating. Platform is the flow of contributions, see the volume of which is backed by tens of millions of Chinese Internet search users.

Baidu obtained by searching the user, the company sold the game, is actually earned will be divided into monetary flows.

This is the search for more profits Baidu inevitable outcome of growth. Recall that before the construction of Baidu many platforms are divided into the flow model.

The reason for the current stage of cooperation with the grand launch, the main objective of China online game market is too saturated, so look for new online games business and interests of users.

Whether grand, Netease, or giant, in 2012, the network user can not explosive growth, while China's online game industry in this crazy market within two years, the introduction of new products. Or agents, whether operating their own R & D products, from online games to compete for the natural growth area of the users, so many games have it and, therefore looking for new users and new users into becoming an important resource for profit.

Existing users of online games is like a barren mine resources, the domestic game in its exploitation of diminishing marginal benefit, so new mines need to be found.

Shanda and Baidu and co-operation is now a win-win.

Once the grand nurture the habit of a large number of network users and game culture, the game bogged down in the world can not be competitors of the user control; and four out of the Baidu search engine will also be brought about by many of the hands of users and a great flow into earnings, and alleviates flow and pressure on profitability.

A public figure show that in 2007 the scale of China's Internet advertising market is 94 million, and the Chinese Internet game market size is 128 billion, can be met with the addition of Baidu, for its contribution to more new users after the the market size will be greater.