Japan IT Forums

April 23, DCCI Internet data center in China in the first quarter of 2008 China's Internet market data for the publication of key areas. Data show that the Internet for the Chinese Olympic audience of Internet users access to the media first.

The report said China's Internet users in the investigation of the Olympics audience when the first contact with the media, 67% of China's Internet audience to choose the Olympic Games, "the Internet", was significantly higher than that of television (12.7%), newspapers (3.5%), magazines (1.6%), as well as radio and other traditional media.

8 into a concern of Internet users through the Internet to participate in the Olympics, that is, 81.8% of Chinese Internet users through the Internet concern to take part in the Olympic Games; At the same time, the survey found that 16.4 percent of Chinese Internet users will watch the Olympic Games to the scene.

The report said China's Internet users in the investigation of the Olympic Games the most audience can affect the buying behavior of its medium, the 53.7% of China's Internet audience to choose the Olympic Games, "the Internet", was significantly higher than TV, newspapers, magazines and other traditional media.

In addition, the report shows that a comprehensive and professional vertical portal site "the most impact on" China's Olympic audience of Internet users buying behavior. In the investigation of the "most able to affect the" Chinese Olympic audience of Internet users buying behavior at the network media, 36.9% of China's Internet audience to choose the Olympic Games, "an integrated portal site", the ratio of the first; 30.1% of China's Internet audience to choose the Olympic Games "professional site", the proportion of II. Instant messaging and local portals ranked third and fourth respectively.