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Although the number of Internet users in China is already the world's first, but the income of the domestic Internet industry does not match with. Last year, the U.S. Internet industry, the total revenue of about 60 billion U.S. dollars, is China's 6 times. Domestic Internet industry is still faced with the slow development of business applications, such as the security situation is not optimistic about the challenges

CNNIC has published the "24th China Internet Development Statistics Report" (hereinafter referred to as "Report"), as of June 30, the size of China's netizens reached 338 million, an increase of 40 million for six months. Despite rapid development, but China's Internet industry is still faced with the development of business applications is still slow and can not be optimistic about the security situation and other challenges. How will the number of Internet users into domestic internet income testing practitioners.

Internet users number 40 million by six months

"Report" that the continued spread of the global financial crisis impact on the Chinese Internet. "Report" shows that the size of China's Internet users and the rapid growth of broadband Internet-scale, Internet-scale rank first in the world. The size of half of China's Internet users grew by 40 million; and the scale of broadband Internet users reached 320 million, accounting for 94 percent of the total number of Internet users.

Internet users continue to grow with the size corresponding to that of China's Internet penetration rate of the steady increase to the end of June, China's Internet penetration rate reached 25.5%, remained stable upward trend.

Three major challenges facing

Despite the rapid development of China's Internet industry, but still faces three major challenges:

The first is the development of business applications is still slow. "Report" show to the network on behalf of the music for the entertainment of the Internet usage rate of 85.5 percent is still the highest in the list of all Internet applications. However, users of the network to scale up economic crisis trend, reaching 87.88 million. Analysts have pointed out that the financial crisis in the Internet platform highlights the advantages of cost-effective out to attract a large number of people to buy nets. Network Applications category However, the level of transactions is still low, even if the network is the most popular business applications such purchase and only 26% of the penetration. The value of China's Internet business has yet to be developed.

Followed by the security situation is not optimistic. "Report" showed that six months, 195 million Internet users have encountered had the virus and Trojan attacks have had 110 million Internet users account or password theft problem.

Finally, there is damage to the Internet form of Internet addiction. "Report" pointed out that on average there are 6 users have a tendency of Internet addiction. This means that approximately 50 million Internet users with different levels of Internet addiction. Internet addiction has moved from individual behavior, up to a common social phenomenon.

How to test users into the Internet industry revenue

Although the number of Internet users in China is already the world's first, but the income of the domestic Internet industry failed to reach the world. China's Internet market income from 2003 to 2008, the average annual compound growth rate of 50%. But with the U.S. Internet market, China's Internet companies are very small. Four U.S. Internet companies - Google, Yahoo, Ebay and Amazon in 2008 the total profit of more than 40 billion U.S. dollars, accounting for about U.S. GDP was 0.29%. Last year, the U.S. Internet industry, the total revenue of about 60 billion U.S. dollars, the Chinese In