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Chinese Commercial News reporter Luo Tian / text

"Network industries of China as a whole may become the next big entertainment industry leader." The State Press and Publications Department, deputy director of the figures published yesterdaygaming industry in China, the biggest event on the ChinaJoy said.

Sadder still is, in 7 years ago,also ChinaJoy the Chinese name for, ChinaJoy the name of the initial ideal is called "China International Fair Game," but then filed a "game" the word, there are a lot of opposition, and finally had to be changed to "the exhibition of interactive entertainment."

Now online games industry has grown to 20 billion yuan annual income of ultra large industries, more than 40 million Internet users through the Web for entertainment. From North America to Southeast Asia, from India to Brazil, many have seen China's domestic network.

In the past 10 years, when the success of China's online games industry across from zero to 20 billion yuan to become the envy of the industry all the time, but mode confusion, vicious competition, product, policies to tighten the range of problems.

The collapse of pure proxy mode - VS NINETOWNS Netease

Network is imported, so as an agent-based network of agents abroad has become a major mode of the company top network magic weapon of choice. 10 years later, the agency is faced with unprecedented difficulties. Especially by the world's largest online games "World of Warcraft" caused by proxy and NINETOWNS Netease's "a homicide" to the Chinese online games industry, painting pure agent system to an end.

Perhaps a coincidence, this year's ChinaJoy (hereinafter referred to as "CJ") Hall Lane, Netease and NINETOWNS booth was placed in the relative "Chu River", "Han border" at both ends, to become the biggest focus of the current CJ.

In April this year, NetEase and Blizzard announced, Netease was "Warcraft" agents the right to operate in Mainland China. At the same time, "Warcraft" in China before the agents followed NINETOWNS lost 92 percent of its revenue.

Peak in the current forum CJ, Netease CEO Ding Lei, president and NINETOWNShave to "vicious competition" to speak on the theme, it seems that in the final game, but the industry has to lay the future direction of the two companies have a general assessment - the loss of "Warcraft" will usher in a few years of NINETOWNS period of adjustment, to be "Warcraft," the Netease industry will have the opportunity to impact the top spot. It is not difficult to see that a single-plank bridge NINETOWNS lost, Netease will be a new pillar.

NINETOWNS in network industries unusual business model is simple, as an agent of foreign large-scale online games make money, this business model have a very important feature: a large run to monopolize all the resources of the agency to give up their own research and development. In this mode, NINETOWNS successful listing on the Nasdaq, have managed to become the top three industries.

Even so, this high-risk business model has always been in terms of NINETOWNS threatened species. According to reports, "Warcraft" in China, the proportion of players of the world player of the 1 / 5, "Warcraft" popular in the Chinese market so that Blizzard saw the opportunity to the Chinese market, and then Blizzard would like to raise revenue in the Chinese market . It is reported that in NINETOWNS signed with the Blizzard, "Warcraft," the first information on the film "The Burning Crusade", the snow had "Warcraft" Deputy raised higher requirements, because at that time "of Warcraft" has accounted for nine the vast majority of city revenue, so NINETOWNS quietly accepted the request of Blizzard.

CJ booth has always been a self-study for t