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, B2C e-commerce businesses also how long

Jingdong Mall recently shopping in the old users posting in forums complained that the price of Jingdong increasingly competitive, even some goods and Gome, Suning stores in the price.

The rapid development of the 5 years later, Jingdong Mall trying to "profit" on the practice of the article do not appear to have received the user's recognition, on the other hand, eggs from new competitors to come up with a more sharp but the price of butcher's knife , and also repeated Jingdong Shopping Center, the development path of the past. , B2C e-commerce businesses also how long

Scale effect

Although today's Jingdong Mall 3C has become the first category of B2C businesses, the 2008 turnover of 1.32 billion yuan, and in the past 4 consecutive years maintained a growth rate of more than 300 percent, CEO Liu Jingdong Mall East in an interview with the media most do not want to go into the details of a figure, that is, profit margins.

Today, new eggs are more "fierce" price war posture into this market, the same in return for the users and the rapid growth of income.

Although there is no disclosed specific income data, but the new president of the Chinese egg Anthony Chow (Zou Guo-qing) told the media: "The new eggs several times in China in 2008 was the phenomenal growth, from January 2009 to the present, about once a month, have nearly double-digit growth. "

However, a considerable portion of the industry is not optimistic about this model. As a result of "low" means "low profits," CEO Dangdang Yu pointed out, (actually Jingdong) lose money into the market and train users, to lose money to build the logistics, but no one can lose money in business .

If the user and turnover growth, profit growth can not be brought about, it is also the meaning of this growth These B2C business plans what Liu Qiang East given the answer is: scale.

To date, no longer has anyone to doubt the country the United States, Suning chain store model of success in the Chinese market, but in a few years ago, they will also face the same questions, and ultimately the country the United States, Suning through Happy Valley-style enclosure rapid development, surpassing all the competitors, but also established a near monopoly in the channel on the right words.

As the B2C business model is very simple, copy the threshold is not high, if the new entrants had lower prices, the advantages of the original competitors will soon disappear, in logistics, distribution, after sale management costs, such as the premise of the same Who among the first who established the scale there is a greater possibility of winning.

On the retail industry, the size and the right to speak, pricing power and are closely related to bargaining. State of the United States, Suning, "relying on users to give manufacturers a" model even if the platform for e-commerce, but also continue to apply.

Liu Qiang East said frankly that he spent only three years opened with the supplier relationship, and the key lies in the hands of the users themselves, and this user is still more than 3 times per year growth rate.

Such as sound cards, as well as innovation and technology enterprises have taken the first LG with an unco-operative attitude Jingdong, but eventually chose the Jingdong as an important component of the channel, or even customized for specialized Jingdong a product. This year, including China Unicom, China Telecom and other operators will also take the initiative to find Jingdong, rather than in the WCDMA mobile phones and CDMA EVDO cards on the cooperation of the distributors.

As the country the United States, although the success of Suning attracted a large number of imitators, but even a third of the large and medium-sized electrical appliances could not es