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Although the CDC has set up more than three years, but even in the Tencent company, how many people can still not very accurate to say the full name of CDC. But this is not important, it is precisely this sector is not reputable, they are Tencent continuous contribution to the "creative" power.

Hou big silver our staff reporter

"The name on the CDC, I spent 3 seconds to understand, remember to spend 10 seconds and spent 3 years so that each department's awareness, respect and trust it." As a user research and experience Tencent Design Center person in charge, Thomas was a huge effort to pay the full name of this department is the user experience research and design center (CustomerResearch & UserExperienceDesignCenter). Although relatively speaking, this is still a very young team, but have no doubt Thomas Tencent CDC in an important position within the growing and he is also very proud of the CDC in the industry benchmarking role - in an interview with our staff reporter, and his speech and deportment in showing that the job satisfaction.

For the user and Health

In 2006, with the increase of users on the level of user experience design and upgrade requirements, Tencent decided to set up a user experience research and design team, specializing in products Tencent research and user experience design. In May that year, Thomas "accident" of receiving this task, the basis of his products with the UI group CDC team began to form.

CDC a birth on the shoulder of a major mission: to be "user-centric" design concept to the company-wide promotion. "Do the Internet world-class design team to create high-quality for users' online lives' experience", which is a CDC team Tencent direction. Through the CDC's day-to-day work to help each team, attention to user experience. The CDC is doing a creative design ideas and practical concern about the user experience of complex, and its value is user.

However, the user experience invisible, how this seemingly "unreal" the theme of the transmission of accurate and available to all the company's technology sector, which is Thomas must first cross the threshold together. "Our goal is the beginning of everything." Thomas has chosen the path of the idea first.

In the CDC in the past three years, Thomas and his team day-to-day work of the most important elements is the promotion of "user-centric" concept, not limited to the form and methods.

Journal of use in internal forums, creating the momentum production of short films, cartoons, slogans, and the preparation of course materials team ... ... Thomas caught almost every possible way and to promote the concept of time. In the promotion of the concept of the process, CDC has created a number of large and small team of "slogans", "EFA CE (user)" is one of a very representative. According to Thomas, the "universal CE" In fact, the birth of the slogan does not cost too much trouble, at first in the team brainstorm speak impromptu colleagues from time to time, and they may sound, the feel that it is not only simple and powerful, and very clearly and accurately also easy to remember, therefore, by extension immediately.

In fact, "all the value to the user in mind" is Tencent Pony Ma has long been identified as a business philosophy, CDC will use the momentum into the design of its concept, through a variety of ways and means of propaganda, Tencent current internal, from the department manager next to the product manager and general staff have been very natural to accept the "user-centric" design concept, and has long been the practice in their work constantly. CDC's "mass base" is also a solid step by step the process down. The next step in the Thomas team goal is to be carried out Tencent source of innovation.

In the design of the beginning of the