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Netease in April this year from the expiration of NINETOWNS grabbed the hands of the "World of Warcraft," the right to operate, then the relevant company Netease, NINETOWNS and Blizzard on the matter as if by prior agreement to take the "low-key" and Netease operators "World of Warcraft," the organizational structure in addition to Shanghai's easy to network, the outside world is almost no understanding of.

However, with the Netease 2008 Form 20-F of the published statements, NetEase and Blizzard has finally revealed the structure of cooperation true capacity: Ding Lei individuals from the establishment of the Shanghai-based investment network of easy to operate "World of Warcraft" and by Netease Hong Kong companies from the storm conversion companies, investments Blizzard and NetEase to 5:5, and then in the end of last year, the establishment of Shanghai Storm Storm, which is easy to network for Shanghai to provide technical support.

The resulting network is Shanghai's easy to operate "World of Warcraft" and Blizzard will be the first company to pay the high licensing fees and royalties, and then paid by the storm to provide technical support costs in the Storm Blizzard proceeds after payment of the rights and interests into the listed company Netease statements.

This structure caused by the market analysts of the doubt, "because, through NetEase Shanghai is easy to network it's easy to do adjustment of interest and profit, and clearly, with different NINETOWNS contract, Blizzard will be in addition to the company royalties and licensing fees beyond the high returns. "

These doubts are based on an assumption that the Storm network of Shanghai is not only easy to provide technical support, as well as to the network of Shanghai to provide operational support vulnerable. More information, Netease announced the news is false news, statements of the expression in English is operational support, and converted to the Chinese after the presentation turned into a technical support.

However, our reporter followed by Netease have access to the English expression, did not find any "operational support" statements, but regardless of the storm to the network of Shanghai is easy to provide what support can indeed Netease Storm regulation and distribution of associated companies interests, the only certainty is that the company apart from Blizzard access to the original contract NINETOWNS high compared to more income from royalties and licensing, will also receive a high share of income.

July 8, NetEase, "World of Warcraft," project leader Li Qiang us to accept an interview with reporters, which opened a joint venture of the whole process of the storm.

In January 2008, Shanghai's easy to set up a network; April 18 the same year, Hong Kong companies Netease Netease and snow turned to each of the 50 percent stake in the joint venture; in August 2008, NetEase had "StarCraft 2" Proxy; then in December 17, 2008, Shanghai established Storm; in April this year, Netease was "World of Warcraft" proxy.

"Plan can not keep up with change," said Li Qiang, Shanghai, the establishment of a network is not easy to "World of Warcraft," because at that time and the snow has not yet begun to discuss this co-operation, and in the eight months since the last time, only with violence Netease Snow signed "StarCraft 2", and then only to the current structure of the adjustment.

In his remarks, the Shanghai company to set up the storm is to provide technical support, mainly for anti-piracy and plug-ins, "NetEase has been fighting with the plug-in 8 years, while for Blizzard's games, operating in NetEase, but the technology in the storm snow ", this arrangement is reasonable.

In this reporter's repeated questioning, he said that "technical support costs will not exceed the cost of operation of the promoti