Entities facing the closed shop Shop in transition are not low maintenance costs

2010-02-04 05:22:11

Do not spend a penny, just sign up for a Personal Account, there is access to a variety of brand-name goods loaded trial. In recent years, this was known as the "test-off" way of life of the new network by many people of all ages. Variety of goods and expensive in the modern society, "test-off" has become the young man had "economic life of luxury," an effective way. Press survey found that although the current test-off family more and more customer-network test may seem very popular, but many stores told reporters that the number of visitors increased as a result of examination of the ship and business constraints, in fact, very difficult operation, and Shanghai Examination of several customer entities or stores have closed in transition.

Ma Dongvintern

Test off

More and more difficult to get samples

User Wang students in school is now a university student, who is also a "test-off" family members, but, according to her, she has not done in half a year ago, "test-off", and because she found that there are many more trial sites to the more can not meet the "test customer" requirements, and even some of the trial site has strayed away from the the beginning of the free trial, and the establishment of a number of names to the actual line charges.

She said, and now a growing number of trial sites, unlike in previous years, as long as the points a little more or less will be exchanged for a number of samples, a trial is now changing the goods, the demand is getting higher and higher integration, test supplies are not readily available, there are many sites request a trial "test clients" to obtain samples after they pay the postage. Miss Xu try another passenger that may be due to the insufficient number of samples, many sites of the test samples exchange points off rising out of all proportion to input and output. "Test was 500 points off a few weeks to use my time, which can only be a change in the value of points more than 10 samples of the yuan, is too uneconomical."

Another important question is, "trial-off" towards the end of their guaranteed rights is difficult. Because it is free samples, some merchants do not guarantee the quality of goods, "test-off" after the trial, if there is an adverse reaction, but will not have the relevant invoices and receipts, so that "test-off" the power of the corresponding unprotected.

Shop

Significantly more pressure on the operation of

An interview with reporters that, as most businesses still believe in the benefits of television advertising than try to promote large customer, the customer test the samples were less and less, and as a result of growing enrollment, the current test of many of the inn poor operating conditions.

An interview with reporters at Shanghai's first passenger and network test. The first test network of PR-off Johnny Lam told reporters that now the operation of their site is not very good, mainly because the manufacturers provided free samples in small quantities, can not meet the "test clients" to obtain the volume. The main site provides samples of cosmetics, although can be played through the web site to provide free samples of manufacturers to expand the role of publicity, but there are still many companies reluctant to provide samples, and no registered users so quickly before the growth, fewer and fewer new users.

And has developed nearly five million registered users to experience the "trial network" CEO Xu told the reporter that although the online mode of operation is superior to physical stores, however, Web site operators, after all, is not easy to maintain, with the registered users the volume of growing pressure on the operation of this more clearly. "We are maintaining a website operated by an annual investment of 100 mi