Japan IT Forums

"Safety and convenience users to choose to pay to become the main reason for Po, which is paid back with 5-year-bao of the network to build up trust in the environment to buy," to pay for ultra-Po 200 million the number of users to become the world's largest independent third-party payment platform, the domestic Analysis of agencies are well-known president of Point Advisory interpret Lubbe said Wang. Data shows that since October 2003 since the birth, AliPay quarter has maintained the vast majority of more than 100% of the growth rate. Especially since the financial crisis, more consumers turned to online shopping cheap way into the mainstream of network consumption patterns of consumption provides a major social background.

Consultation is looking survey shows that before 2004, only 15.5 percent of consumers chose to purchase the first network to pay Po, which increased the proportion of each year, currently has 77.4 percent of users as a first attempt to pay network Bao purchase method of payment. 50.2% of the respondents made it clear that online shopping is the courage to try to pay because of the protection of Po, which has made 88.8 percent pay Bao users become the most commonly used method of payment.

Home networks also played a role in common trust. Survey shows that 88.3 percent of users believe that the provision of payment services website Bao than Po services do not offer to pay more credible site, 69.0% of the users that do not dare not to provide payment to the website of Po. In addition, if the non-payment of Po, there are 22.8% of users said that online shopping will not be carried out, there are 11.0% of users indicated that they would reduce the on-line shopping, 14.3% of the users that will only buy low-price products. In addition, 18.9 percent of users said that the impact from the payment of Po with the hope that a similar product to pay Bao.

"If you do not pay the Po, the Chinese e-commerce industry will likely slow down as a result." Hope is that the United States Advisory analyst Zhou, AliPay secured transactions to provide consumer confidence in the network era has played a vital the role of the financial crisis, the more people reduce their consumption may have a direct, rather than consumption as they are now will be transferred to a higher network cost consumer market.

With the accelerated development of electronic payment, AliPay applications has not only limited to Taobao and even the scope of online shopping, the survey showed that 78.3% of users know that the payment can treasure Taobao shopping site other than to know that Po can pay Internet users set the proportion of tickets hotels 61.7%, 47.6% of users know that Po can be used to pay for public utilities to pay 60.2 percent of users know that Polaris can be used to pay for gifts to friends of each other payment services such as life.

With China and the increasingly integrated global economy, in many areas such as overseas to pay for treasure, there are broad prospects for development. Up to now, AliPay acquiring services of outside support for domestic consumers has been to dozens of yuan in the world's countries and regions overseas to the hundreds of shopping websites.

Wear long-range reporter