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July 9, DCCI organized by the "Adworld interactive marketing world" held in Beijing. Sohu IT for the full live session, and participants had an exclusive interview.

Tang, president of Interactive company wide IT bonehead Sohu in an interview that the Chinese Internet advertising market by the global economic crisis, marked growth slowdown in second half of last year. This year's Q1, as many advertisers more cautious, lack of confidence, resulting in this gloomy market. The second quarter of this year, the Internet advertising market has begun to pick up significantly this year or the whole market will maintain steady growth, but it will not reproduce 2007,2008 growth was told that.

In addition, Mr Tang Kwong-bonehead that the economic crisis has made a lot of advertisers are beginning to economize, the Internet has become the real beneficiaries. He said that many advertisers started to traditional advertising as part of the budget or the budget into the Internet, which could increase the overall Internet market share occupied. Some of the original export of OEM expertise to return to the domestic brands, they will choose the safe use of the Internet marketing platform

Following is the full text of the interview:

Moderator: Please briefly from 2008 to the present form of online advertising market

Tang Kwong bonehead: the whole is now the second half of 2008 by the world economic crisis, according to Internet advertising growth slowed down, we see very clearly in the fourth quarter, the first quarter of 2009 seems to No. 4 with the quarter in 2008 is basically balanced. Start up the second quarter, especially in motor vehicles, the Government system is helpful. Therefore, when the auto show, car and onto the ad.

Moderator: Tong of interaction have any effect here The overall business

Tang Kwong bonehead: the overall development of the business or smooth, we have a very important work, we have not changed the core of our philosophy, not from our rich media to see the economic crisis we have changed direction, and we are very firmly of the rich media style, we have rich media inside, accurate rich media, 2009 should be more rich media handsets, we have from the rich media development in this direction.

Moderator: In fact, many have dropped the performance of the company, brand advertising revenues, including our own, including Sina, Tencent, with your cooperation, there will be basically all of the decline. Of the market, the whole of China's Internet advertising market is not very bad Q1 is now

Tang Kwong bonehead: Q1 compared it dark, but in general terms, we predict that Internet advertising is no worse this year with a lot last year, but will not recur in 2008 then in 2007 with the strong upward trend.

Moderator: will not be broken, a relatively steady pace of development

Tang Kwong bonehead: Because advertisers more careful calculation and strict budgeting, and traditional advertising budget or out of, more a part of the Internet, the proportion of the Internet over the past does not matter very much, many people said that the entire ad 5% to 10% over the Internet, economic crisis has just passed, so ads percentage of budget allocation may change some, it should be the beneficiaries or the Internet. Therefore, it is a good thing, we have food to eat.

Because many of the brand over the last export, OEM, because of weakening exports, how they diverted, diverted to the other way around, that is, domestic, domestic brands have not, then we should establish a brand, brand building is necessary to advertise the time. There in the ad a lot of companies now see the Internet in this area is relatively secure. Therefore, it is more of a brand new way to join the industry, there will be a part of flow to customers.

Moderator: done from the main form of rich media. In fact, the whole form of advertising is concerned, the proportion of rich media ads, how to de