China's online games market makers in Southeast Asiahomogenization problems encountered

2010-03-03 05:22:50

REN Si-strong every reporter from Beijing

Left or right - when a new network with the dual pressures of foreignhit, the Chinese online game company was a problem again.

Has hit the Southeast Asian market, group vice president of the Jinshan ZHANG Wen-bing in the "Daily Economic News" in an exclusive interview with frankly, "a large number of markets in Southeast Asia aimed at corporate network gradually surfaced in China.

"Perfect time Yufeng Chi, Chairman and CEO also said that exports its network time is substantially reduced.

The industry believes that the Chinese online games in Southeast Asia the road to war, has come to a crossroads - "the threat of homogenization," China's online games are becoming the company the biggest obstacle to gold overseas.

Southeast Asia

"Now, the domestic online game nine listed companies, more than half of the game are provided in South-East Asia, there are more small and medium-sized enterprise network is also trying to squeeze." Export wind vane of China's Internet game, vice president of Gold Peak Group, ZHANG Wen-bing in so that when interviewed by reporters.

It is understood that currently include Golden Hill's "JX" giant "journey" as well as the perfect space-time's "dance party" and "Red Cliff" has been completed in South-East Asia layout, grand and network access to the dragon is the Southeast Asian market for online games the right operators, and network operators have the Vietnamese. Reporter was also informed that the network of domestic third-generation online game company in Hong Kong's blue overseas operations, but also an assessment of the Southeast Asian market.

Zou game company Kingsoft CEO said that the Southeast Asian market because more and more popular by the Chinese business network, first, because cultural differences between small, the probability of success, and on the other hand, the level of broadband and the Southeast Asian region, as well as a lower level of computer-related : Europe and the United States it is difficult to run 3D games, mostly Chinese-made 2D-based games, just to meet their needs.

Perfect space-time high in the "Daily Economic News" in an interview that "perfect space-time in the process of globalization has made a lot of preparation, such as in overcoming the cultural differences, the product has already started the planning stage of international improvements, such as works for South-East Asia, directly into the hat hats, pay attention to fit a player's experience around the world. "

"China's online games in 2008 R & D Report" shows that in 2008 China's online game revenue overseas more than 100 million U.S. dollars, mostly from the Southeast Asian market.

Homogenization of the threat

However, exports of Chinese-made online games in Southeast Asiaalso followed the trouble.

Jinshan, a network marketing stakeholders, thedomestic network in Southeast Asia made in overseas markets with intense competition, for example, has exported to Vietnam, "JX" and giant "journey" with the martial arts network, positive confrontation inevitable.

In addition, the industry, due to the majority of China-made online games in Southeast Asia and more taken into the acquisition of development companies, cooperative development, investment and development cooperation, the sale of game agents in foreign countries, such as setting up the server so that these areas continue to dispute the agency. "The domestic turmoil of Warcraft behind proxy, hidden game with two overseas companies Blizzard and EA's game, and the Chinese enterprises in the overseas network has been engaged in this struggle." The person said.

In fact, the domestic game makers for the "homogenization" is already a pretty goo