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China Market Research Group, according to the latest survey results indicate that Baidu search the contents of many are related and MP3, which has led the search traffic while Baidu has taken the lead, but the excessive non-commercial flow. At the same time, the current invalid clicks, click fraud and other issues hinder the further development of the search industry, or the reason for the search engine operators and advertisers a one-sided pursuit of both high volume and high traffic.

With the majority of headgrowing demand, data statistical tools have become an important site building and operating one of the tools. According to the latest CNNIC report, the total number of domestic sites is 2,878,000. And domestic well-known third-party statistics service CNZZ innovative company, launched from the "head and Statistics" to "statistical view" of services and strengthening the commercial traffic statistics, so that the company has received more than 150 million users of the site, and covers domestic 1 / 2 of the site.

Zhang Zhiqiang CNZZ CEO said that the maturity of the Internet to enable small and medium-sized sites and advertisers precise statistics for the traffic demand is getting higher and higher, in the enterprises of all types of promotional costs limited circumstances, if their Web site to look for in a broad array of website , in order to find their most concentrated advertising target population, the most suitable sitealmost. In contrast, through a number of independent third-party data to provide statistical analysis of the data, and analysis of these data, manufacturers can easily be found to meet the needs of running their own ads.