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Daily (Reporter Tim Lo) yesterday, Europe's largest, the world's fourth largest security software vendors to return to China Panda. At this time has been away from their first to enter the Chinese market and later passed out, respectively, a full 9 years and 7 years.

Reporter was informed yesterday that the security software from the manufacturer in Spain was formally established R & D center in China Panda. This means that the giant pandas in China is once again trying to find their own areas of Internet security in place.

Although the Chinese have a more friendly name, but the Panda in China has been the development of the field of security do not go well. Because of the lack of attention to the Chinese market, two years in the beginning of Panda did not achieve the desired results. By 2002, Panda had to all the assets in China, operations and personnel as collateral in exchange for a joint venture, and Founder Technology's a piece of paper contracts. Apparently, it is the giant pandas and is now set up a joint venture company, is now 51%, 49% Panda, Panda actually means to operate in China and handed over to the side the initiative. Since then, the Panda, the favorite in the field of personal safety is a retreat and then passed over the years that almost no voice.

The high-profile return to panda antivirus software market in China quite personal industry accident in the industry, because China's security market competition is very fierce. From Ruixing, Jiangmin, Golden Hill, 360 security guards, coupled with Kaspersky from Russia, which are basically five major security vendors have been completely carved up the Chinese person all the antivirus software market share. Panda in the 9 years ago, failed to do in 9 years to do it

Panda apparently learned of the return to 9 years of inadequate attention to the Chinese market lesson. In order to rapidly expand in China, the new Panda Chinese companies known as the direct acquisition of a Thai-only channel for Reed's local software business. Reid and Thailand's only dedicated e-commerce software do 31buy.com Panda will become the most important sales channels.

Panda in China, according to the person in chargesaid Shen, a month before the peak 31buy.com can be sold nearly 40 million copies of antivirus software. Now, these competitors will be the company's antivirus products have all been removed from the shelves, only sales Panda.